Tuesday, May 17, 2011

Energy drinks - a sense of reality

By Dylan Holloway
Energy drinks globally have been marketed as performance boosting whilst receiving much criticism from pediatricians and health bodies worldwide. Well I am here to help you get a sense of reality.

Dr. Steven E. Lipshultz, head of the pediatrics department at Leonard M. Miller School of Medicine, explains that energy drinks can cause seizures, kidney damage and possibly death.

I think it is rather hypocritical that pediatricians can denounce the integrity of energy drinks whilst they make no effort whatsoever to point out the negative effects of everyday vaccines that are given to children. According to the lobby group Australian Vaccination Network, vaccines can cause seizures, kidney damage and possible death.

It is not only this that pediatricians are hiding, but think about the fact that the target of pediatricians is the caffeine and herbal stimulants, e.g. guarana in energy drinks, when they are not even the main health risk associated with energy drinks. According to NaturalNews.com, the real risk is bone loss from phosphoric acid, the neurological side effects of aspartame consumption, and the diabetes caused by drinking liquid sugars.

If pediatricians are so concerned about the health impacts of energy drinks then why do they not even advertise their main concerns? The answer is there is too much pressure from the food industry regarding the safety of such ingredients that are common in all processed products, not just energy drinks e.g. additives, preservatives and various toxic chemicals.

So I ask you, can you trust that pediatricians are right about energy drinks? I say NO! It's time to get a sense of reality.

According to an article in TIME magazine, “a swig of an energy drink works on the brain to keep you inspired and motivated to push on”. Energy drinks do not physically increase your energy but the sugar present in them (not artificial sweeteners) activates pleasure and reward regions in the brain which converts to an increased performance as “the brain controls exercise performance by controlling the neural outflow to the exercising muscles”.

The main concerns with energy drinks are the same as the majority of other processed products on the shelf. At least with energy drinks there is some form of associated benefit.

So there you have it. Next time you’re feeling effete or just plain exhausted and you can’t stop dreaming of some sacchariferous liquid gold to quench your thirst and invigorate your body, look no further than Taursen*, after all it's approved by Tarzan.


*Editor's note: Taursen is an imaginary energy drink created by Dylan Holloway as part of his Cert III Media Major Work. Image copyright Dylan Holloway, all rights reserved.

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